Rotortrade appoints new deputy head for Latin America With nearly 26 years of experience in the helicopter industry and an engineering background, Reguero brings extensive expertise across OEMs, MRO, distribution, and operations, further strengthening Rotortrade’s presence in Latin America. Reguero’s career includes key roles at American Eurocopter, Airbus Helicopters, Avinco, Era Group (now Bristow), and PhilJets, where he developed deep expertise in customer support, new and pre-owned sales, MRO and Flight operations, M&A and business development. His experience spans North and South America, Europe, Africa, and Asia, with a proven track record in strategic partnerships, fleet management, leases and commercial growth. Notably, he played a significant role in the development of PBH and HCare services and has led multiple aviation businesses through expansion and transformation. “We are excited to welcome Robert as Deputy Head of Region LATAM,” said Raymond Lubrano, VP Head of Region LATAM. “His deep market knowledge, strategic vision, and hands-on industry experience will be invaluable as we continue expanding our footprint in Latin America. With Robert on board, we are further reinforcing Rotortrade’s commitment to delivering tailored solutions and exceptional service to our customers in the region.” In his new role, Reguero will focus on enhancing Rotortrade’s commercial strategy, strengthening relationships with operators, partners, and driving growth opportunities across Latin America. His leadership will play a key role in expanding Rotortrade’s network and delivering value-driven solutions to customers in the region.
