VAI Finalizes Rebranding with New Website, Publications VAI has completed the rebranding of the association with the launch of new communication tools, including an updated website, a refreshed daily newsletter, and a redesigned magazine, all tailored to reflect the growth and transformation of the vertical aviation industry. The new website, verticalavi.org, along with the VAI Daily e-newsletter and POWER UP magazine, represents the commitment of the association, formerly known as Helicopter Association International, to expanding its reach. “We used a deliberate, focused approach to create a brand that represents, advocates for, and promotes all vertical flight aircraft,” says James Viola, president and CEO of VAI. “The launch of our new website, magazine, and newsletter is the result of years of research, discussion, and collaboration.” The revamped website introduces several new features, including VAI’s Resource Hub, which provides easy access to events, videos, regulations, articles, and other items. Our Regulatory Action Center offers guidance on regulations, rulemaking, and standards. An expanded career development section supports those exploring careers in vertical aviation. Additionally, a dedicated member benefits page outlines programs and discounts available to VAI members. POWER UP magazine, previously published as ROTOR magazine since 1988, debuted its new look with the September 2024 issue. The quarterly publication features industry news, expert insights, updates on VAI’s advocacy efforts, and more. Inspired by VAI’s tagline, “Powering Up,” the magazine underscores the association’s dedication to advancing vertical aviation through communication, advocacy, safety, education, and member support by empowering the people who come to work every day to make vertical flight happen. VAI’s e-newsletter, VAI Daily, formerly known as ROTOR Daily, reaches more than 38,000 subscribers in 137 countries with both curated and original content, including industry and member news, VAI news, regulatory updates, safety tips, airworthiness directives, and much more. Each edition provides essential information to industry professionals, helping them stay informed about critical aviation developments around the globe. Subscriptions to both POWER UP and VAI Daily are available at no cost. For more information and to subscribe, visit verticalavi.org/subscribe. Businesses interested in advertising in either publication can find details at verticalavi.org/advertise-with-vai.
