It’s OK to STAY

Sometimes the best decision a pilot can make is deciding to stay…and that’s OK!

Introducing It’s OK to STAY

Vertical Aviation International (VAI) is excited to announce the It’s OK to STAY campaign, which empowers pilots, operators, and safety leaders to approach every mission with deliberate judgment, clear communication, and the confidence to pause when conditions demand it. A key element in the campaign is this website with its extensive resource library.

It’s OK to STAY Announced in VAI’s Spotlight on Safety

It’s OK to STAY is featured in VAI’s February 2026 Spotlight on Safety (SOS). Check out the SOS links below.

in the SOS video message, VAI President and CEO François Lassale explains why this campaign matters and how leadership across the industry is supporting pilots who make responsible decisions before takeoff.

Display the message in your hangar, briefing room, or operations center and reinforce the principles of safe decision-making.

Explore the full story behind the initiative and the operational challenges it addresses across vertical aviation.

Learn about the initiative and the operational challenges it addresses across vertical aviation.

VAI/Mike Hershauer

USHST Background and Helicopter Safety Enhancement 23-01

In 2023, the US Helicopter Safety Team (USHST) issued helicopter safety enhancement (H-SE) 23-01, Professional Preflight Planning & Go/No-Go Aeronautical Decision Making. The VAI Safety Industry Advisory Council (IAC) volunteered to lead the initiative.

The enhancement calls on the industry to strengthen pilot judgment, improve decision-making under pressure, and reduce accidents driven by weather, urgency, and external expectations. View the original USHST H-SE 23-10 Work Plan.

Rather than present the effort as just a call for more conservative go/no-go decisions, the IAC worked to gather existing resources, develop practical tools, and share real-world examples in a more approachable way, recognizing that pilots are often skeptical of messaging framed solely around “being conservative” from the outset.

The result is the It’s OK to STAY campaign—a positive, action-oriented approach that emphasizes sound judgment, clear communication, and successful mission outcomes before takeoff.

Why It’s OK to STAY Matters

Pilots operate under constant pressure from multiple fronts:

  • Operational timelines
  • Customer expectations
  • Mission urgency
  • Economic realities
  • Internal drive to perform.

In vertical aviation, the three most common fatal accident causal chains are linked to:

  • Unintended flight into IMC (UIMC)
  • Striking an object while operating at low altitude (LALT)
  • Loss of control in flight (LOC-I).

Rarely are these accidents attributable to poor flying skills. Instead, they often point to poor aeronautical decision-making (ADM) influenced by actual or perceived outside pressures.

Recognizing these pressures exist is the first step toward effectively managing them.

A Living Campaign

It’s OK to STAY is not a one-time message.

It is a living movement that grows through your participation, your stories, and your leadership.

Ways to Get Involved