Resource Hub HAI’s social media manager, Jaasmin Foote, shares her expertise with attendees at last year’s Comms U. (HAI/f-stop Photography) Small businesses are the backbone of aviation. Large, corporate manufacturers often receive the most media exposure, but it’s the hundreds of small manufacturers and suppliers that often provide the parts or components allowing the big businesses to thrive. HAI salutes our small-business members, and we want to help you be noticed or heard for your positive efforts—and protected in the case of adverse situations. For the second consecutive year, at HAI HELI-EXPO 2023, we’ll present four short courses, taught by HAI subject matter experts, to assist small businesses in their marketing and communication efforts. The courses at HAI HELI-EXPO 2023 Communications University—or Comms U, for short—will take place Thursday, Mar. 9, in the HAI News Conference Room (B207) at the Georgia World Congress Center in Atlanta, Georgia, site of this year’s Expo. The 45-minute courses, free to registered HAI HELI-EXPO 2023 attendees, will start on the hour and run consecutively beginning at 8 am. Advance registration for the courses is not required. Class size is limited to about 80 people, however, so attendance will be first come, first served. This year’s courses are: Digital Marketing and Campaigns for Vertical Aviation Instructor: Katerina Bedoya, HAI Director of Marketing 8:00 am – 8:45 am Social Media 101 Instructor: Jaasmin Foote, HAI Social Media Manager 9:00 am – 9:45 am Crisis Communications: What to Say (and Not Say) after the Accident Instructor: Dan Sweet, HAI Director of Public Relations and Communications 10:00 am – 10:45 am Communicating Your Value to Elected Officials Instructor: John Shea, HAI Director of Government Affairs 11:00 am – 11:45 am For more information on Comms U, visit heliexpo.com.
